Meat Expectation is a creative theatre project with a unique butcher-shop-inspired aesthetic. The design work includes a bold logo, an eye-catching audition flyer, and other branding elements that combine vintage meat market visuals with theatrical flair. The style blends rustic butcher motifs with modern graphic design, making the project stand out and capture attention.
The goal was to support Meat Expectations, a Deaf-led theatre production, by creating a bold visual identity that reflected its cultural depth. I worked with Ta-Da Studio to design the logo and illustrations, including a cow pointing at the viewer to promote auditions. We aimed to highlight Deaf representation and engage the community. The challenge was balancing the serious themes of resistance and identity with visuals that felt inviting. I also had to ensure the graphics stayed authentic to Deaf culture while fitting the creative vision of the theater team.
I started by sketching the cow illustration by hand, focusing on body language and expression to make it feel funny, and direct. From there, I refined the drawing digitally, adding details and strong linework. Once the cow illustration was finalized, I transformed it into a graphic flyer promoting auditions for the show. I played with composition, typography, and color to make sure the design captured attention and matched the show’s energy.
The final result was a strong and engaging graphic that both the team and client loved. The illustrated cow and audition flyer captured the spirit of Meat Expectations and successfully drew attention from the community. Our team at Ta-Da Studio was proud of how the visuals supported the story, and I personally felt accomplished seeing my illustration come to life in a way that felt authentic, fun, and culturally meaningful.
This project did not include a client testimonial, but it was well received by the team.
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